What counts, written for you.
Seven checks every programme uses. The checks are the same for every client; what each check means is set with you, in writing, before launch.
Seven checks, configured per client
| Check | What it checks | What you set |
|---|---|---|
| Genuine intent | The person is asking about your product or service for themselves or their organisation. Not spam, a supplier pitch, a job application or a test. | Which kinds of contact you want routed elsewhere instead of discarded (for example job seekers to your hiring inbox). |
| Contactability | A working way to reply: phone, email or the platform the person used. | Which contact details are required, and how many documented attempts count as "unreachable". |
| Scope | The request is for something you offer. | Your service or product list, in your words, including what you do not take. |
| Market fit | The request comes from inside the market you agreed. | Places, customer types, company sizes, languages or channels, whichever define your market. |
| Consent | The form or channel showed who receives the request and why. No pre-ticked boxes; marketing consent separate and optional. | The notice text naming your business, and any additional consent your market requires. |
| Duplicates | A repeat of a request already received is held for review, not counted twice. | The matching rule (same email, phone, company) and the time window. There is no universal window. |
| Review | Any request can be questioned and reviewed against the record. | How long you have to flag a request, what evidence is checked and how the outcome is recorded. |
Draft v0.2 (draft), updated 2026-10-19. Every client agreement starts from this draft.
Same request, two standards.
Why the standard has to be written per client: one illustrative enquiry, checked against two different businesses' standards.
- Asked for
- One-off service visit next week
- From
- Small office, 12 staff
- Contact
- Work email and phone
Business X standard
Scope includes one-off visits. Market: offices under 50 staff.
Passes: delivered
Business Y standard
Scope: recurring contracts only. One-off work not taken.
Held: outside scope, not counted
Recorded, not used to disqualify
Budget, timing and decision stage are written down when the person shares them. They don't make a request invalid unless your standard says so in writing.
An enquiry means someone wants to talk to you. It does not mean they are ready to buy, and reports never describe it that way.
Your side of the standard
- Reply in the way and window agreed.
- Record an outcome for each request.
- Keep your own marketing-contact obligations.
- Tell us when your scope, market or capacity change.
Why publish it
"Qualified" means different things to different sellers. Publishing the draft lets you judge it before you talk to us, and holds us to it after.
Start with a market assessment
Bring your own definition.
If you already know what a good enquiry looks like for your business, say so in the assessment request. The draft is a starting point, not a take-it-or-leave-it form.