Market fit

Assessed per business, not assumed.

There is no coverage map. Whether a programme fits your market is decided in a written assessment, and the answer can be no.

Current status

Availability status as of 2026-10-19
ItemStatus
Assessment requestsOpen to businesses across industries
Active client programmesNone yet
Where we can workDecided per assessment. No region, country or worldwide coverage is claimed.
Regulated sectorsNot claimed. See industries.
ExclusivityNot decided. The assessment says plainly whether we work with a competitor in your market.

Updated 2026-10-19.

What the assessment checks

  1. Your market, in writing

    Places, customer types, company sizes, languages, or whatever actually defines who you serve. You choose it and can change it.

  2. Demand you can reach

    Whether people in that market look for what you sell through channels a programme could use.

  3. Capacity

    How many new enquiries a month your team can answer well. More than that is a cost, not a win.

  4. Rules that apply

    Platform policies and local marketing rules for your sector and market. Where we can't be sure, we say so.

  5. Whether it makes sense

    If referrals already fill your calendar, or the numbers don't work, the assessment says that instead of selling a programme.

How a market boundary works

The boundary is a written rule, not a radius drawn by us. A request inside it is checked against the rest of the standard. A request outside it is not sent to you and not passed to anyone else; it is recorded as held.

Read: check market fit before you spend

Illustrative example
Boundary
A written list you agree
Changes
Agreed in writing, any time
Outside it
Not sent, not shared, recorded as held

Start with a market assessment

Let’s make your phone ring.

Tell us about your business and how customers reach you today. A person reads every request and replies by email with what we found, including when we don’t think we’re a fit.